For all you website owners looking to advertise your new web design be really careful where you put your advertising dollars as there are just far too many online advertising options out there.
For example I had a Yellow Pages sales rep come into my office and show me how wonderful yellow pages online was for advertising our website in the classification of website design. They were throwing figures and charts at me saying that most people went to the yellow pages first when looking for a product or service. I was amazed , I thought that this was fantastic and it was going to drive a whole lot of traffic through to our website. I then asked the sales rep for the actual statistics ( hit rate) for the term web design sydney and he proudly came out with a rate of around 400 site hits for the month of March . I was then stunned as our website was actually getting around 400 hits per day for the search term website design sydney.
The moral of this is to be extremely careful where you put your advertising dollars. There are so many places that you can advertise but in my opinion the best way to go is through a targeted , well thought out SEO campaign that will get your website ranked well on Google. Anything else is really just an addition and may help you with your Google ranking but at the end of the day Google is where you want your business to be. Without a Google listing your business will be missing out valuable online inquiries.
