Website Design – who is right?

I am a member of a forum that is for the business community and acts as a sort of place where people can throw around ideas and discuss issues.

Ive just been on the site and there is a web design company who has just written an article about what should be done to attract more business online through your website. Im afraid that his information on website design was totally wrong and I worry that business owners who are on this forum and who take his advice on website design will be making some critical errors.

In the rush to find content for websites some webmasters will allow anyone to write an article and because this article was commissioned by the web owner people think that the article is gospel and will implement web design changes as per his recommendations.

My advice to businesses out there who are on forums and who are reading information about website design tips and techniques is to do your research but look deeper into things and make your own judgements and conclusions.