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At Hopping Mad we believe that a professional graphic design team should be the ones to work with a company to develop their unique branding elements including its logo design. A company’s brand is the foundation of their business. The definition of ‘brand’ is often described as “an organization, service, or product with a ‘personality’ that is shaped by the perceptions of the audience.” In other words, a company’s brand is their corporate image, which reflects the values and aims of the business as a whole. A company’s logo identifies that business in its simplest form with either a purely graphic symbol or icon or with the company name in a stylized font, or a combination of the two.
Hopping Mad has the experience and originality required to help conceptualize and develop not only your logo design, but also all the visually related components such as letterhead, business cards, envelopes, flyers, brochures, books, and websites that make up a business’s identity and thus support the brand as a whole. Since a logo design is a symbol of the business as a whole, it is one of the most important visual devises for a company. It is there to identify, not give a lengthy explanation about the company. Hopping Mad’s visual designs are eye-catching and able to clearly communicate your message, values, and aims to the consumer.
Clients who entrust the branding of their image with the Hopping Mad will appreciate our graphic team’s professional experience. Their knowledge facilitates their ability to challenge and push the design boundaries, giving your business the edge it needs to succeed. Our design style has a clean, uncluttered approach. All our work is based on a clear brief given by a client.
It requires a significant amount of involvement from the marketing team and the design agency. At Hopping Mad we like to think of ourselves as an extension of the marketing team within your business or company. We understand that logo design requires a clear idea about the concept and values of the brand, as well as an understanding of the consumer or target group. Included in the design process is formulating the concept, doing initial sketches, finalizing the logo concept, and deciding the theme colors and format.
As you look through our portfolio of identity or logo design, observe how our graphic design team creates strong, balanced images with no little extras that would clutter the look. Hopping Mad’s logo designs are distinctive and bold with easy-to-read font, making them easy to see in a glance. We work hard to make sure that each logo has a graphic imagery appropriate for the client’s business. One of the insights graphic students learn at school when creating logos or web sites is that the design needs to work well in black, white, and grey tones before adding color. Color can be distracting. If the layout, tonal contrast, font sizes etc are successful in black, white, and grey tones, they should also be successful in color. Hopping Mad’s logo designs pass this test.
Nevertheless, color is considered important to brand recognition. However, it should not conflict with the functionality of the logo design. Many colors are associated with certain emotions. For instance: subdued tones and lower saturation can communicate reliability, quality, or relaxation, where as bright colors such as red, oranges, and yellows are associated with energy and attracting attention. Hopping Mad’s graphic designers are aware of the psychology of color and how colors will affect one’s subconscious. Although there are no hard and fast rules, researching the target market will help often determine color usage. Notice how Hopping Mad makes striking use of color in our logo designs. The logo we re-designed for Impact Group involved a stunning red background giving it more strength and vibrancy, whereas the logo design for the Davidson Family Medical Practice incorporated a soothing green and blue for a sense of peaceful harmony for its fresh logo design.
The details in logo design can make or break its impact. When it comes to executing a logo, choosing the right font is one of the most important decisions a graphic artist will make. More often than not, a logo fails because of poor font choices. Hopping Mad is very conscious of font and utilizes it in highly creative manners. Compare our use of a simple, yet strikingly sophisticated use of a big O from Olivia to encompass the company name, Olivia Sellar Photography, to create a distinctive logo, with our use of two different fonts for the company, Teamsolve. Teamsolve’s quirky logo reflects the thinking and strategy behind the nature of their work.
Successful logo design is meant to make a company memorable. Logo designers should not try to fit every aspect of a business into one small logo. Take for example the logo for Happy Black, a breeder of black Labrador retrievers. With a simple yet bold silhouette of a Labrador retriever and only black and white color font, Hopping Mad created a memorable statement for this business. The target audience will “get it” which just one glance at their logo.
Because logos are meant to represent a company’s brand or corporate identity while fostering immediate customer recognition, it is counterproductive to frequently redesign logos. Therefore, it is well worth the time and money to get the logo design right, the first time. In today’s competitive environment it is vital that your image clearly articulates who you are. Hopping Mad is able to help you achieve this through the cutting edge graphics by a design team that really knows its stuff.