PACKAGING DESIGN SYDNEY | PACKAGING DESIGNERS SYDNEY | HOPPING MAD
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At Hopping Mad Designs, we’ve spent over 15 years working with assorted pharmaceutical, retail, food and FMCG clients, to help bring their products to a strong audience. We have established relationships with quality printers who can help advise on a range of packaging choices, including paper stocks and finishes, as well as deliver a cost-effective result. See some examples of our recent packaging design projects.
The old adage ‘you eat first with your eyes’ is particularly relevant to product packaging design—and not just for food products. With well-designed packaging you can speak to consumers, promoting your product benefits, offering them a sense of confidence and trust, as well as maintaining their focus.
In our time-poor society, consumers are spending less and less time shopping for basic consumable goods, which means your opportunity to capture their attention is limited. Add to this the ever increasing number of products available, and you are truly dependent on striking design to reach your sales targets. At Hopping Mad Designs, we ensure our packaging is eye-catching and clear, making for a quick sale.
To bring your products to life, we also offer expert copywriting services to ensure that your product now not only looks great, but also conveys a clear and powerful message. By using contrasting colours, clutter-free text and distinct design, we are able to create product packaging that truly pops.
While some may think we’ve moved beyond tribal brands—where customers use their association with a brand or product as a means of expressing their consumer identity—in the fast-paced world of FMCG, nothing could be further from the truth.
Products can evoke a tremendous sense of loyalty (sometimes generational). If your customers are loyal, you want their focus immediately drawn to your package, so as not to give your competitors a chance to change their minds. If, however, you’re trying to establish customer loyalty, your product needs to grab their attention, making them take the time to weigh their options and open their mind to new choices.
We can help you reinvigorate tired packaging, without sacrificing customer recognition. Through enhanced colours, updating fonts and material changes, we can help bring your established product a fresh and attractive look and feel.
When you’re entering the market, we can show you the difference quality design can make to your on-shelf performance. Our design team will evaluate your competitor’s packaging, explore material and printing options, as well as capture your brand within the design, so as to enhance your brand recognition right from the start.
With today’s increase in online shopping, our designers think 2D as well as 3D, enabling your product packaging design to have as much cut-through online as when face-to-face.
With our strategic approach, we are able to explore all facets of the design journey—from physical product, to online marketing, to social media. By choosing Hopping Mad Designs, you’re ensuring that your complete product packaging design needs are met.
At Hopping Mad Designs, we understand the importance of a successful product launch and a captivating long-term brand presence. If you’ve been caught in the trap of designs that have been done before, or if you find that you’re spending the majority of your budget before your product launch, it’s time you gave us a call.
Our turnaround times are fast, our designs are fresh, and our finish speaks for itself. From competitor market research, to stylish and effective designs, to the finished product, you’ll be impressed by the quality and cost-efficiency offered with our expert product packaging designs.
To speak to us further about our experience with packaging design and what we can do for your next project, please contact us now.
Other Graphic Design services:
• Customised, original design
• Websites that perform
• Content you can manage
• Clear communication
• Strong and creative design
• Effective execution
• Bespoke design creations
• Reflective of your brand
• Conceptual design
• Copywriting that performs
• Design that sells
• Leading-edge technology
• Content management
• Budget conscious
• Consumer engaging
• Delivering conversions
• Customised solutions
• Robust, stable environment
• Flexible solutions
• Working for you
• Page 1 rankings
• Content development
• Social media management