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PACKAGING DESIGN

At Hopping Mad Designs, our product packaging design is intended not just to make your products look great, but also to get them noticed. Amid the sea of products now available in supermarkets, chemists and retail stores, yours needs to attract the eye, and be recognised—fast.

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Your product packaging design also needs to truly capture your brand, so consumers can identify it quickly and with confidence. To create packaging that not only appeals but also performs requires a designer with a thorough understanding of FMCG marketing.

At Hopping Mad Designs, we’ve spent over 15 years working with assorted pharmaceutical, retail, food and FMCG clients, to help bring their products to a strong audience. We have established relationships with quality printers who can help advise on a range of packaging choices, including paper stocks and finishes, as well as deliver a cost-effective result. See some examples of our recent packaging design projects.

 

 

Make your Product Pop

The old adage ‘you eat first with your eyes’ is particularly relevant to product packaging design—and not just for food products. With well-designed packaging you can speak to consumers, promoting your product benefits, offering them a sense of confidence and trust, as well as maintaining their focus.

In our time-poor society, consumers are spending less and less time shopping for basic consumable goods, which means your opportunity to capture their attention is limited. Add to this the ever increasing number of products available, and you are truly dependent on striking design to reach your sales targets. At Hopping Mad Designs, we ensure our packaging is eye-catching and clear, making for a quick sale.

To bring your products to life, we also offer expert copywriting services to ensure that your product now not only looks great, but also conveys a clear and powerful message. By using contrasting colours, clutter-free text and distinct design, we are able to create product packaging that truly pops.

 

 

Brand Performance in a Pack

While some may think we’ve moved beyond tribal brands—where customers use their association with a brand or product as a means of expressing their consumer identity—in the fast-paced world of FMCG, nothing could be further from the truth.

Products can evoke a tremendous sense of loyalty (sometimes generational). If your customers are loyal, you want their focus immediately drawn to your package, so as not to give your competitors a chance to change their minds. If, however, you’re trying to establish customer loyalty, your product needs to grab their attention, making them take the time to weigh their options and open their mind to new choices.

 

Hopping Mad Designs can help you design effective product packaging, for new or existing products.

 

We can help you reinvigorate tired packaging, without sacrificing customer recognition. Through enhanced colours, updating fonts and material changes, we can help bring your established product a fresh and attractive look and feel.

When you’re entering the market, we can show you the difference quality design can make to your on-shelf performance. Our design team will evaluate your competitor’s packaging, explore material and printing options, as well as capture your brand within the design, so as to enhance your brand recognition right from the start.

 

Product Packaging Designs that Deliver in a Digital World

With today’s increase in online shopping, our designers think 2D as well as 3D, enabling your product packaging design to have as much cut-through online as when face-to-face.

With our strategic approach, we are able to explore all facets of the design journey—from physical product, to online marketing, to social media. By choosing Hopping Mad Designs, you’re ensuring that your complete product packaging design needs are met.

 

A Complete, Cost-effective Package

At Hopping Mad Designs, we understand the importance of a successful product launch and a captivating long-term brand presence. If you’ve been caught in the trap of designs that have been done before, or if you find that you’re spending the majority of your budget before your product launch, it’s time you gave us a call.

Our turnaround times are fast, our designs are fresh, and our finish speaks for itself. From competitor market research, to stylish and effective designs, to the finished product, you’ll be impressed by the quality and cost-efficiency offered with our expert product packaging designs.

 

Why you should use HMD for your next packaging design project:

• Our packaging designers take the time to understand your brief. It is important to learn as much as we can about your company and product to be able to design packaging that will work for you. We look at everything from a brand perspective and implement pack design solutions that are in harmony with your current style. Obviously, our job as packaging designers is to challenge your way of thinking and look at design alternatives that push those pre conceived boundaries. As graphic designers, we know the value of your brand and respect the time and effort put into cementing this into the market place. Therefore, we are extremely mindful of this when working on all your packaging.
• Research. We take the time to understand your market and your competitors. Our aim is to then make sure your packaging design sits comfortably within the marketplace but stands out above and beyond everyone else.
• You deal with senior packaging designers. All design work goes through approval stages and the last stage is that of our creative director–who has had many years in the pack design world. In fact, her first job was in one of Sydney’s leading packaging design companies, where she cut her teeth on some of Australia’s best known names and brands. So when you are working with Hopping Mad Designs you are dealing with a team of packaging design veterans, who are mature enough to be able to design appropriately for your business or company.
• Print management. We know the print process well so we are able to liaise with printers to deliver an end result that has our seal of approval. Our ongoing relationship with printers enables us to deliver the best possible prices for your packaging. We can advise on the various finishes and boards, all designed to help your product leap out from the shelf.
• We provide a professional and comprehensive copywriting service. Our team of expert copy writers can articulate your message quickly with sharp, well written content that hits the consumer hard. Alternatively they can edit and finess what you already have.
   

To speak to us further about our experience with packaging design and what we can do for your next project, please contact us now.

 

© 2013 Hopping Mad Designs Pty Ltd | Author: Steven Waldberg | Terms & Conditions | Sydney Web Design Studio | Level 5, Suite 510, 19A Boundary Street, Darlinghurst SYDNEY 2011

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