MEDICAL WEB DESIGN | HEALTH CARE WEBSITE DESIGN
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As a health professional or specialist, you need a website that matches your professional credibility. Hopping Mad has worked with several leading health profesionals to provide best of breed online solutions. It's not enough to have a business card and rely on word of mouth. A website is an essential business tool, for the the following reasons:
Patients need information.They are seeking to find out more about their doctor, as well as their procedure or illness. Having relevant and up to date information online can be a vaiuable time saver for both doctor and patient. This is why many of the sites will have a frequently asked questions (FAQ) area. If for example you are an orthopaedic surgeon you might like to have an area in FAQ about post-op recovery, pre-op procedures. This is a real time saver and your patients will enjoy doing their own home work without the need to disturb you.
If you have a surgery, people want to be able to find out a little bit more about your services before they make the trip to see you. This is especially true in the case of parents with sick children. They want to be able to go online, search for the closest medical web site in their area that has a strong Paediatrics department. If they cannot find your website then they will go elsewhere. This means that you lose out on the business and a potential client for life.
If you are running an extremely busy practice then a website will allow you the freedom to palm off a lot of questions that patients might have for another time. We can design and build a patient inquiry form on the site that will allow you to address questions at a time when you are not so busy. The aim is to see as many patients as possible during the day and if you spend your time dealing with inquisitive people then thats less time you have on the next patient. A good technique is to give the patient a brochure that will direct then to the website that will be able to answer all their questions.
Having a professionally designed website by qualified web designers such as Hopping Mad Designs means that your surgery, practice or medical business will look more ethical and trustworthy. A website that looks professional will engender more client visits and in turn more revenue for your practice.
It's a great way to showcase your level of experience and education. You can have an area of the site where you can let your prospective patients learn about your extensive medical experience as well as accolades you have received. People want to feel safe in the knowledge that they will be operated on by the best surgeon and having your extensive biography online will reinforce this. Its a great way to sell your self before you even meet with them. Having a professional photo of yourself and/or your practice also adds credibility and warmth. If you have written papers or articles that you would like published online then why not have an area on your website for these. Once your site gets indexed by the search engines these papers will be online for all to read. Its another great avenue to promote yourself.
With technological advances you can actually show virtual procedures. This way the patient know just that little bit more about the operation prior to the day. Its a great education tool and having this on your medical company web design will add value to the online customer experience.
Hopping Mad Designs has been working with a number of medical professionals over our 15 year history. Some of Sydney’s best known doctors and specialist come to us for design, marketing advice as well as learning about the digital environment and how it can help them make their life easier and drive business. Following are just a few reasons how we are able to help your practice or surgery.
We specialise in medical web design, this means we have a clear understanding of your business and practice needs. We know what clients are looking for and can advice you on site layout, design, content as well as getting you found online.
We will provide you with a custom site of the highest design standard. We will get a clear and detailed design brief from you and from there develop up a site that will reflect your practice and your service. We never template design and will create a site for you that is world class and will last for years. You have spent years studying for your degree so you need an online presence that reflects your business and is a testimonial to all your hard work. When you get a medical website design by Hopping Mad you will never get a mediocre design. We do encourage you to get a professional photographer to take photos of you are your surgery and perhaps even some pics of you in the operating theatre. This gives the public a more accurate impression of you and what you do and makes the site for true to life. There is nothing worse that having generic medical images on your site that have absolutely no relationship with you or your practice.
We will help you with domain name registration. Choosing a domain name is critical in getting an online ranking these days and getting the right domain name could have a huge impact on your business. For example if you are a skin specialist, you may want to register the domain name www.skincancercheckup.com.au. This is a great way for people who are searching for your service to find your website. In fact we can build micro sites for your practice based on these separate domain names. This is an awesome way to blanket your target market with websites so that when people are looking for a particular service your medical website is found.
We can help with writing your content for the site. We have copy writers who are able to write medical content saving you the hassle. All we need is a brief outline of your areas of practice and we can handle the rest. All the content will be written so that it is search engine friendly giving your web site the best opportunity of getting found online.
We will develop a website for your practice that you can easily update and manage yourself. Our content management system allows you to publish articles, add staff members, if you have added another area of service, basically make any copy changes through out the site that you can think of . Its easy to use and very uncomplicated plus we will train you and your staff in how to use the system. If you have any issues with the CMS we are here to help you out either via phone or email. We can also retrain new staff members.
We are fast, accommodating and responsive. Because we have dealt with many doctors and specialists over the years we know that your time is critical. Therefore if you have an opening and you need to see us to discuss the website we make sure that we clear our schedule so that you are given priority. We are also happy to meet with you after hours if thats the only time that you have free.
We will get you found online. We make sure that all the pieces of the web puzzle fit together so that you have the very best chance of getting found. You cant just design and develop a new medical website and expect it to rank on page one. As web professionals we make sure that everything we do in the web process leads you to a great page 1 ranking. This happens from the web briefing stage at the beginning where we discuss site content, domain names and navigation through to coding, labeling pages with relevant titles and tags to uploading of the site. Everything that we do with you has this very important SEO front of mind. When you see your site on page 1 of Google for your practice areas you will realise the benefits very very quickly.
Just because you are in the medical industry does not mean that we bump up the price. We price ourselves very competitively and will meet budget constraints if we have to. Our web designers know how to get a clear articulate brief from you so we are not spending hours on a design that you dont like. We have been doing this for that many years that we know the right questions to ask and implement design based on your answers and our recommendations.
We can manage your reputation online. Another very important thing to consider is your online reputation. If you type your name in to a search engine, what information comes up? What have past patients said about you? Hopping Mad Designs works with a team of top online engineers who are able to remove and hide negative or bad comments about you.
So if you are a health professional, doctor, medical specialist or the manager of a medical practice and are looking to get a new website or a site refresh then please come in for a chat at our Sydney office (right near St Vincent’s Hospital) or contact us here.
Having a website designed by Hopping Mad Designs means you are partnering with a team of graphic and web specialist who will take care of everything for you.
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