SEO Sydney | Search Engine Optimisation Sydney
If you'd like to get an estimate NOW, please call 02 9360 8514
If you have an interesting project, big or small, we'd love to hear from you.
For more information regarding what to do if you have used an unethical SEO provider, please see our article on SEO penalties.
You can achieve high search engine rankings, but to do so you need the assistance of a skilled SEO partner—one who can do more than merely research key terms, but can match the relevance of those search terms with your target markets, while optimising the engineering of your website and guiding your content to perform.
Our SEO service delivers high rankings for your entire range of products or services, not just your homepage.
Entry level SEO starter package Perfect for new businesses (with a limited budget) looking to get their website on Google.
Great for small businesses targeting a niche market that is area specific
Awesome for small businesses wanting that extra SEO grunt and looking to get a ranking for more competitive search terms. This is more powerful than the standard package and YOU will see the RESULTS.
Only if you are a serious about getting the most our of your SEO and maximising your results in highly competitive keyword areas, then this package is for you.
Full access to a wide range of SEO tools that will ensure you rank on the first page of Google for most of your keywords. Fully customised SEO campaign for your business with complete website audit.
Our SEO team consists of some of the industry’s most respected strategists. They are up-to-date on the ever-changing Google landscape, and have a superior knowledge of both the technical and marketing science behind results-driven SEO.
At Hopping Mad, we’ve developed an expert range of products and services over the years, facilitated by a hard-working, professional team. We have spent over 15 years building an industry leading reputation, and we strive to ensure each element of our service offering mirrors the quality and performance of the others—giving our clients a one-stop shop for all of your online creative and marketing needs.
SEO forms a key element of this offering. We would invite our clients to request an obligation free quote from us prior to engaging with another SEO supplier—the difference in performance is one we are willing to stand by.
We offer a professional SEO service, free from industry jargon and unethical practices.
Prior to signing off on your strategy, we will ensure you have a clear understanding of how we will achieve your rankings, to ensure your brand is protected. Too many companies have found links to their website on unfavourable websites. This can do untold damage to your reputation, and it’s something we take very seriously.
Professional SEO, like all quality services, can make a significant impact on your profit. Unprofessional SEO can have the opposite effect; and risking your brand and reputation is never worth the discount.
Nowadays it’s not enough to just get a stunning website designed and developed by Hopping Mad Designs. You need to be found on Google and other popular search engines, and this process is referred to as SEO.
By using key terms, labelling your content and structuring your site in a way that enables search engines to quickly and easily identify your products, services, locations and contact details, you’re achieving search engine optimisation. You are directing visitors to your website.
The easier it is for a search engine to match your business to the search terms that your customers will type into a search engine, the higher your company will rank.
SEO, or Search Engine Optimisation, is as the name suggests: a means to best optimise your website for search engines.
There was once a time when the yellow pages was the key tool for locating a business. You’d think to yourself, ‘I need a plumber’, so you’d go to the ‘P’ section, look for the category of plumbers and let your fingers do the walking. Today, apart from killing unwanted insects, the yellow pages have no real purpose. When you want to find a plumber today, you get online and simply Google ‘plumber’.
Those who don’t want to waste time will know that it’s better to be specific by service and location, such as ‘plumber, Sydney’; and those who are especially efficient at searching will be savvy enough to include the type of plumber they are looking for: ‘plumber, Sydney, bathroom leaks’.
This modern process of searching enables users to quickly narrow the results so that the most relevant business for the desired search is on top of the search engine list. Page one, ideally. And today’s yellow pages, from a business sense, are SEO.
By configuring your website content and structure to enable search engines to quickly identify what it is you do and where you are located, you’re helping customers to find you.
• a highly cost-effective and powerful marketing tool;
• the best way to gain a strong return from your website investment;
• what your competition is using.
SEO is an ongoing process. The Internet is always changing—its content continues to grow, more and more websites are being created, and the engines themselves are becoming ever more sophisticated in how they ‘read’ and ‘catalogue’ your website. If your website isn’t optimised for search engines, search engines simply won’t offer your website as a result that matches your potential customers’ search.
SEO helps users as much as it helps your business. Your future customers want to find the product or service they need with relative ease. We have become an impatient society, so the easier you make it to find you, the happier your customers will be.
Ultimately a search engine's goal is to return relevant information to its visitors. As such, search engines have become very sophisticated at figuring out whether or not content is relevant to the search term, and indeed, whether a human would find it interesting. It can be a complicated process that benefits greatly from expert know-how.
The more common your product or service, the more you need SEO.
Each of our customer’s needs is different, as are their SEO needs, but there are common components to SEO—and we’re happy to share them. Here’s a sample of our SEO process:
Taking the Brief
We take the time to get to know your business, products and market, to help us narrow our focus and be cost-effective with your research.
Knowing your Target Demographic
Our marketing team can help you to determine your target demographics—the users who you’d like to be able to locate your product or service.
Conducting Keyword Research
We can help determine the most effective key words to assist in your SEO. Often more common search terms are so over-ranked they become redundant. Real cut through can only be achieved by knowing which search terms offer the greatest marketing opportunity for your company, product or service. This is one of the key differences a specialist at SEO can determine.
Locating, Placing and Positioning Your Keywords
Once the keywords have been identified, we then look at the opportunities for placement and positioning. The best SEO websites master this balance. They bring visitors to the website, without impeding the website experience. This ensures that once your visitors are there, they enjoy the experience.
Optimising URL Structures & Title Elements
We can help you to incorporate your key words into the URL structures, to ensure you are maximising your SEO potential. We also ensure your images, pages, links and downloadable elements are carefully labelled. These small details can make a significant difference to the overall result, showing Google you are able to work within their best practice.
HMD provides a Search Engine Optimisation (SEO) service with a results driven campaign focus. Our SEO Sydney service is focused on three main areas:
• Positive SEO Results
• Transparent SEO Practices
• A Measured Return
We are here for the long-term; we want to work with you, and to see benefits as your online strategies and SEO campaigns succeed. We will partner with you throughout the whole SEO process – from the initial briefing stage, right through to website launch (or campaign launch), and beyond.
It’s time to get serious about SEO. Don’t delay, call us on 02 9360 8514 or email us here and book your OBLIGATION FREE SEO quote.