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SEO Sydney

When it comes to quality SEO in Sydney, at Hopping Mad we offer an expert, strategy focussed SEO service with SEO solutions tailored to your specific needs and budget. Our specialist SEO team based in Sydney not only understands the science behind SEO, we understand SEO strategy—how to obtain high search engine rankings by page or product, and how to maintain them for the long-term.

There are so many reasons to choose carefully when it comes to selecting your SEO provider. Many companies are offered ‘out of this world’ SEO deals, claiming long-term results at a fraction of standard fees. The reason these offers are unbelievable, is because their claims are equally unbelievable—and while they may deliver short-term, the long-term results can be catastrophic.

For more information regarding what to do if you have used an unethical SEO provider, please see our article on SEO penalties.

You can achieve high search engine rankings, but to do so you need the assistance of a skilled SEO partner—one who can do more than merely research key terms, but can match the relevance of those search terms with your target markets, while optimising the engineering of your website and guiding your content to perform.

Our SEO service delivers high rankings for your entire range of products or services, not just your homepage.

OBLIGATION FREE SEO QUOTES, AUDITED METHODS – CALL 02 9360 8514

Why Choose Hopping Mad for SEO?

Our SEO team consists of some of the industry’s most respected strategists. They are up-to-date on the ever-changing Google landscape, and have a superior knowledge of both the technical and marketing science behind results-driven SEO.

At Hopping Mad, we’ve developed an expert range of products and services over the years, facilitated by a hard-working, professional team. We have spent over 15 years building an industry leading reputation, and we strive to ensure each element of our service offering mirrors the quality and performance of the others—giving our clients a one-stop shop for all of your online creative and marketing needs.

Why not see for yourself?

SEO forms a key element of this offering. We would invite our clients to request an obligation free quote from us prior to engaging with another SEO supplier—the difference in performance is one we are willing to stand by.

We offer a professional SEO service, free from industry jargon and unethical practices.

Prior to signing off on your strategy, we will ensure you have a clear understanding of how we will achieve your rankings, to ensure your brand is protected. Too many companies have found links to their website on unfavourable websites. This can do untold damage to your reputation, and it’s something we take very seriously.

Professional SEO, like all quality services, can make a significant impact on your profit. Unprofessional SEO can have the opposite effect; and risking your brand and reputation is never worth the discount.

Remind me again, what is SEO or Search Engine Optimisation?

Nowadays it’s not enough to just get a stunning website designed and developed by Hopping Mad Designs. You need to be found on Google and other popular search engines, and this process is referred to as SEO.

By using key terms, labelling your content and structuring your site in a way that enables search engines to quickly and easily identify your products, services, locations and contact details, you’re achieving search engine optimisation. You are directing visitors to your website.

The easier it is for a search engine to match your business to the search terms that your customers will type into a search engine, the higher your company will rank.

Why does my business need SEO?

SEO, or Search Engine Optimisation, is as the name suggests: a means to best optimise your website for search engines.

There was once a time when the yellow pages was the key tool for locating a business. You’d think to yourself, ‘I need a plumber’, so you’d go to the ‘P’ section, look for the category of plumbers and let your fingers do the walking. Today, apart from killing unwanted insects, the yellow pages have no real purpose. When you want to find a plumber today, you get online and simply Google ‘plumber’.

Those who don’t want to waste time will know that it’s better to be specific by service and location, such as ‘plumber, Sydney’; and those who are especially efficient at searching will be savvy enough to include the type of plumber they are looking for: ‘plumber, Sydney, bathroom leaks’.

This modern process of searching enables users to quickly narrow the results so that the most relevant business for the desired search is on top of the search engine list. Page one, ideally. And today’s yellow pages, from a business sense, are SEO.

By configuring your website content and structure to enable search engines to quickly identify what it is you do and where you are located, you’re helping customers to find you.

SEO is:
• a highly cost-effective and powerful marketing tool;
• the best way to gain a strong return from your website investment;
• what your competition is using.

Why do I need an SEO specialist?

SEO is an ongoing process. The Internet is always changing—its content continues to grow, more and more websites are being created, and the engines themselves are becoming ever more sophisticated in how they ‘read’ and ‘catalogue’ your website. If your website isn’t optimised for search engines, search engines simply won’t offer your website as a result that matches your potential customers’ search.

SEO helps users as much as it helps your business. Your future customers want to find the product or service they need with relative ease. We have become an impatient society, so the easier you make it to find you, the happier your customers will be.

Ultimately a search engine's goal is to return relevant information to its visitors. As such, search engines have become very sophisticated at figuring out whether or not content is relevant to the search term, and indeed, whether a human would find it interesting. It can be a complicated process that benefits greatly from expert know-how.

The more common your product or service, the more you need SEO.

Each of our customer’s needs is different, as are their SEO needs, but there are common components to SEO—and we’re happy to share them. Here’s a sample of our SEO process:

The SEO Process

Taking the Brief
We take the time to get to know your business, products and market, to help us narrow our focus and be cost-effective with your research.

Knowing your Target Demographic
Our marketing team can help you to determine your target demographics—the users who you’d like to be able to locate your product or service.

Conducting Keyword Research
We can help determine the most effective key words to assist in your SEO. Often more common search terms are so over-ranked they become redundant. Real cut through can only be achieved by knowing which search terms offer the greatest marketing opportunity for your company, product or service. This is one of the key differences a specialist at SEO can determine.

Locating, Placing and Positioning Your Keywords
Once the keywords have been identified, we then look at the opportunities for placement and positioning. The best SEO websites master this balance. They bring visitors to the website, without impeding the website experience. This ensures that once your visitors are there, they enjoy the experience.

Optimising URL Structures & Title Elements
We can help you to incorporate your key words into the URL structures, to ensure you are maximising your SEO potential. We also ensure your images, pages, links and downloadable elements are carefully labelled. These small details can make a significant difference to the overall result, showing Google you are able to work within their best practice.

HMD provides a Search Engine Optimisation (SEO) service with a results driven campaign focus. Our SEO Sydney service is focused on three main areas:

• Positive SEO Results

• Transparent SEO Practices

• A Measured Return

We are here for the long-term; we want to work with you, and to see benefits as your online strategies and SEO campaigns succeed. We will partner with you throughout the whole SEO process – from the initial briefing stage, right through to website launch (or campaign launch), and beyond.

10 Reasons that make Hopping Mad’s SEO Service better

1. We are accountable. We provide monthly ranking reports for your main keywords. If we see any drop in ranking, we will act on this immediately, and provide feedback on what we are doing to ensure that your site sits on page one of Google.
2. Our SEO Sydney team knows their stuff. It’s as simple as that. We have been around for a long time working with some of Australia’s biggest names, getting them consistently awesome rankings. We don’t just build back links (like some other companies); we offer you a strategic, well-planned campaign executed from the ground up.
3. We are budget friendly. As SEO is a relatively new discipline, there are a few companies who are still coming to grips with having to absorb this as part of their marketing mix. For this reason we can offer flexible packages that can suit your marketing spend. We never lock you into long perpetual contracts, but allow you the freedom and flexibility of an opt in/opt out process.
4. We understand Web Design. SEO when optimised as part of a website build should be done seamlessly and without detracting from your website design. Our design team and SEO team work side-by-side, helping you to build a powerful, yet beautiful website that works.
5. Our content is well written. In the race to get rankings, many businesses add content without considering the importance of quality. Yes you will get found, but what will your customers find—and what will they think of you once they’ve read it? We work with professional copywriters to ensure that not only is your content well optimised, it’s well written, and adds to the value of your brand.
6. We help you from start to finish. Domain names (URLs) are a key component in SEO rankings. Talk to our SEO strategist before purchasing your domain name. It’s a quick call that will help you in greatly in the long-term.
7. We get Google. Our Sydney SEO guys eat, sleep and breathe the Google algorithm, and if there are any major changes we know about it. SEO will be an ever-changing field. Change is inherent in the technology that underpins SEO, and our ability to adapt is what makes us different.
8. We explain the whole SEO process thoroughly. Some companies will promise instant rankings with guarantees and money back offers. What we offer is a guarantee of a professional and dedicated approach to SEO that will lead to long-term rankings. Our business is dedicated to an ongoing client relationship, and we know our consistent results are key to this.
9. We do what others overlook. The SEO Audit process can be a revealing one, with many well-designed websites revealing their true worth. Our team is thorough, and ensures that your website has all SEO elements covered—from titles to tags, key words, images, videos and maps, we leave no SEO stone unturned.
10. Our team includes ex-Google employees. Quite honestly, we work with some of Australia’s leading people in SEO, SEM, Google Maps and content writing.

How do I get my SEO started?

The choice is yours. You can watch your competitors leap over you online OR you can do something about it right now.

It’s time to get serious about SEO. Don’t delay, call us on 02 9360 8514 or email us here and book your OBLIGATION FREE SEO quote.

© 2013 Hopping Mad Designs Pty Ltd | Author: Steven Waldberg | Terms & Conditions | Sydney Web Design Studio | Level 5, Suite 510, 19A Boundary Street, Darlinghurst SYDNEY 2011

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