Social Media Marketing
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Importantly, once you have an audience online, it becomes a subscribed audience—one that receives all future communications, promotions and news from you. This audience then exposes your business to their network, and through a ‘viral’ process, your business will be promoted time and time again to customers all over the world.
Consisting of a range of online communities where frequent connections are made between friends, relatives, colleagues, and shared interest groups, social media is today’s core platform for connecting socially and professionally online. Used by millions around the world, businesses are only beginning to understand the many positive uses social media offers as a cost-effective form of advertising, promotion, customer service and sales.
While many companies are unsure how to begin, social media sites such as Facebook, Twitter, LinkedIn, and many more, hold powerful opportunities for businesses to not only improve their profile and customer base, but to truly engage with their customers like never before.
Getting started is often the biggest challenge, which is why at Hopping Mad Designs, we offer a series of key social media services to get you into the social media space and connecting with current and future customers. Our Social Media Team will explain the pros and cons of each of the core social media platforms. We will break down the jargon so that you can feel confident in understanding how to use social media, what to be aware of, and how to connect with your customers.
Whether it’s being ‘liked’ on Facebook or having your company endorsed on LinkedIn, social media can—when used correctly—be a powerful and highly cost-effective promotional tool. Unlike traditional forms of advertising, the personal endorsement from a trusted friend, family member or colleague, can generate immediate results for your business.
Those within the online communities are able to see the companies that their ‘friends’ or network recommends. Rather than trust the word of a stranger, they are gaining a recommendation from someone whose opinion they value, making them far more likely to become a customer themselves.
With literally millions of social network users, the potential is endless. With the professional assistance of our Social Media Team, your company can learn effective means of targeting these users for immediate exposure.
Like a conversation that you have with current and potential customers, social media is the meeting room; and it’s open 24/7. Through existing customers, you can be introduced to many thousands more. The brands we chose to purchase or the services we use are very much influenced by those we want to be like. Through social media, networks share their preferred brands, creating immediate new customer leads.
What makes social media different to other online forums is that the users enjoy being there. You are able to enter into a space where people are positively connecting, and through the various forums, you can share positive experiences.
The true benefit of social media is the ability for businesses not only to promote themselves in popular online forums, but also to connect on a deeper level with their customer. With an expert Social Media Marketing Strategy, we can show you how to make your products or services a valuable Social Media commodity.
Let your Customers Promote You
By ‘liking’ or ‘following’ your company through social media, customers are able to gain a sense of who you are before they engage your services. They become subscribed to your news feed, and actively promote you to other users. This can be a great opportunity to share important company news, promote new products or reviews, and advertise sales or promotions.
Rather than the arduous task of obtaining details for a database, through social media customers subscribe to you, creating an engaging dialogue. If they like what you’re promoting, they also have the tools to ‘share’ these promotions with other users, enabling a rapid-fire and free spread of your products or services to potentially thousands of users.
Our Social Media Team can give you the tools to create engaging posts that gain attention and can be easily shared within communities for maximum impact.
The real reason why businesses should be part of the social media phenomena is to connect with their existing and potential customers. Social media sites form communities of friends, family, professionals and like-minded people, who are all eager to share their product and service recommendations as part of defining who they are, what they like and what they do.
Without professional assistance, many businesses fail to impress on social media, missing a valuable opportunity; worse still, they attract negative feedback that has the potential to truly damage their brand.
At Hopping Mad Designs, our Social Media Services are simple yet effective. We can help you to enter the social media space, ensure you maintain a professional image, and arm you with the tools to really connect with users.
Our Social Media Services include:
• Social Media Set-up
• Social Media Design
• Social Media Marketing
Our social media set-up will guide you through the account creation and profile setting required to establish your social media profile. Your set-up will include essential advice on how to maximise company descriptions, ensuring the correct key words are in place to adequately identify your business product or service.
Our team will work closely with your existing brand to develop a social media presence that extends and enriches your brand profile. We will take you through the technical use of each site and the key terminology and features, so that you can feel confident using and updating your social media page.
As an expert graphic design company, we have the experience and the creative flair to make your social media page look impeccably professional while standing out from the crowd. Our understanding of the various social media platforms enables us to truly capture your brand within that context, making it inviting to users.
Our designs are created to meet the restrictions of each site, enabling you to have eye-catching banners and profile images that give new customers an immediate sense of your business.
Once established, we can also assist you with the creation of social media advertisements and content that will get you noticed.
By exploring your company needs, assessing the potential of various social media sites, and analysing the most appropriate form of engagement for your company, our Social Media Team will assist with the creation of a social media strategy document to guide your (and your staff’s) interactions online.
From advertising to content updates, our team can help you capture attention and keep users engaged in your product or service.
It depends. Some companies can truly benefit from having a Facebook profile, for others it may not be essential. Typically though, it’s not having a profile, but rather how you use it, that makes all the difference. Our Social Media Team can assist you with content recommendations, as well as copywriting and designs, to maximise the productivity of your use of social media.
Yes. While there are some terms and conditions that must be adhered to, and you may want to consider carefully what content is appropriate to contribute, many businesses use social media as a safe and effective means of promotion.
With the expert guidance of the Hopping Mad Designs Social Media Team, we can ensure any and all of your social media profiles maintain the quality and essence of your brand persona. When it comes to business, social media isn’t simply ‘casual media’; it’s about connecting with people in a place and space that they enjoy.
Our Social Media team can help you link your recommended social media sites, so a single update will be received across several platforms. We will also make recommendations as part of your Social Marketing Strategy regarding the nature and frequency of updates, allowing you to plan your time management effectively.
While your Social Media Strategy will be written to your individual needs, generally speaking you can use social media as a means of communicating with current and potential customers. Such communications may include company or product news, promotions or specials, upcoming events, or new and exciting services.